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   We are coming also to the last term of this article, the so-called targeting the ad. To make sure that we will benefit from the advertising and it will justify the invested time, money and effort we should make sure that it stands in front of the eyes of the people who would be interested in it. Something like the opposite of that joke about selling refrigerators to Eskimos. If you are selling a product which is used mainly by young people you would want that mostly young people see your ad, if the product is intended only for women or only for men you would want primarily the representatives of the respective sex to see your ad, if a product is sold only in certain countries, the ad should be displayed only in these countries, etc. I think that the idea became clearer.

 Remember: The targeting of the advertising is a way for it to get to that group of people that your product is targeted for and thus it can be most effective. This is not at all easy, but there are ways which I will write about in subsequent articles.

  I hope our brief informational walk through the debris of the Internet advertising, has been helpful to you. Of course, there are many, many more details and complex terms, but gradually and together, I will try to go into depth, using the most popular language.

  Instead of a finale I will promise you to share the views of my mother about how I managed with the explanations, but only if you also share in the comments whether you were satisfied and if everything was understandable! Even in the next article we will go deeper and I will present to you the largest advertising network in the world: Google Ad Words.