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She stresses that there are now new problems in the country such as high youth unemployment, new poor households and immigration. "You all know very well that we have a big problem with mafia in Italy. The country has a law stipulating that the assets of every apprehended member of the mafia go to the state. It in turn grants the confiscated land and funds to the co-operative banks and social enterprises in order for them to create jobs for the unemployed who will be able to start their own business and production activities."

Following the deepening European crisis and the rapidly expanding financial crisis, Banca Etica remains one of the strongest financial institutions in Italy. It has launched an advertising campaign entitled "Not with my money." It is aimed at attracting new depositors who are seeking a safe and responsible way to deposit their money. In light of the recent financial turmoil in Europe and worldwide, it attracts deposits, noting that the customers are also responsible as regards the purpose for which the money invested in the financial sector is used.