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An unemployed person gave the example of baby food, nappies and wet wipes for infants. Traditionally, the goods were arranged in three different departments of a supermarket until now - baby food with purées and pastes, nappies with sanitary towels and wet wipes for infants with face cleansers. "All of these products should be in one place and even close to the entrance," the specialist said. He stresses that a baby puree has nothing in common with semi-finished purees for adults. Walking around in shops creates a feeling of tension and frustration if the products are not easily detected.

The logic is that if a young mother goes shopping, her first priority is to provide everything her child needs. If she is able to do so upon entering the shop, then she will be calmer and able to purchase other goods. Marketing experts estimate that high tension reduces the purchasing power of consumers by 10%. A calm consumer, on the other side, is willing to spend at least 10% more than originally planned if the goods in a commercial facility are conveniently arranged.