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The entrepreneur can offer the enthusiasts a reward, a token, or a pilot product of the production that needs funding or the opportunity for an equity partnership in the event that the project is successful. "This is not just a theory. The Greek site kickstarter.com has been operating for three years now; it has more than two million users (backers) and has funded over 22 thousand projects. They have $ 200 million in three years." In conclusion, the expert said that everyone could draw inspiration and ideas from successful examples of Internet entrepreneurship in order to realize their own projects.