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2. Google advertising network consists of two services: AdWords (for advertisers) and AdSense (for websites);

3. AdWords is the service that allows advertisers to place their ad and specify where and to whom it should be displayed and at what price.

4. Text ads, which are mainly used in AdWords, have their advantages, and the pay per click or PPC (pay per click) is preferred by many advertisers.

In conclusion and to relax a bit, I would like to share with you two interesting and curious facts about Google AdWords:

    * The basic idea used in Google AdWords does not belong to Google, but to a man named Bill Gross. Google wanted to buy the idea, but the deal failed. Then Google started its AdWords service in 2000, which led to lawsuits and out-of-court agreement between the parties.

    * The advertising network AdWords is the most profitable item.