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New technologies influence both consumer and cultural habits. The proper selection of tools and the information that the brand wants to share are not sufficient for smooth communication; the way of doing this and the tone, which is determined mainly by the audience of this brand, are also important but some universal rules have been imposed as well.

Campaigns

Online campaigns are not just a set of tools used. Behind every campaign, there should be a concept, an interactive story to be told. A campaign web site, Facebook profile or mobile application should not be isolated from "the rest of the Internet." The people should not remain locked in a virtual environment, they must experience something real in order for them to be excited and share something.

Terms and conditions of web sites

This project is part of the joint activities planned between the Bulgarian Web Association and the Commission for Consumer Protection which signed on 5 June 2012 an agreement to work to improve the business practices in the online environment. The first initiative was the creation of a working group to support the Commission for Consumer Protection in adopting the Guidelines of terms and conditions of web sites:

- Web services provision

- Online shops
- Corporate web sites
- Web media

The standardization of the terms and conditions is a very useful initiative because they are of the mandatory elements that must be present on each web site. Often, however, these conditions do not cover all aspects and do not define the rights and obligations of both parties - the consumer and the service provider.

You can download the Guidelines of terms and conditions of web sites here.

Internship programme

The project is part of the association's work programme for 2013. It will integrate young professionals in the web field and will allow the members of the Association to choose their future employees with degrees in the following fields:
- "Computer and Software Engineering"
- "Information Technologies"
- "Computer Science and Engineering"
- "Computer Technology and Applied Programming"
- "Computer Visualization and Multimedia"
- "Design of Online Publications and Web Sites"
- "Multimedia and Computer Graphics"
- "Multimedia and Computer Animation"
- "Journalism"
- "Public Relations"
- "Management of Mass Communications" and similar.

The Bulgarian Web Association has an agreement with three of the largest universities in Bulgaria, namely Sofia University "St. Kliment Ohridski ", the Technical University of Sofia and New Bulgarian University.

Conclusion

I have tried to briefly introduce the Bulgarian Web Association to you and to present in detail its activities. The names behind it are of proven professionals whose interest is the development and operation in a web environment with clearly set ethical principles and professional standards. The events and activities initiated by the Association are diverse and beneficial not only to its members but to the entire industry. This is one of the reasons why we wanted to present the Association on the pages of GRReporter. The other reason is that we want to promote the Bulgarian Web Awards competition to Bulgarian media abroad, for which we have proposed the creation of a special category. The competition can be best assessed when it is clear who is behind it as well as the ideas and values supported by the organization. We believe that the participation of Bulgarian media abroad in this kind of event will promote their activities in Bulgarian society and in the media industry in particular.