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The crisis brings back the old value system of the Greeks

15 October 2010 / 11:10:37  GRReporter
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56% of respondents recognized that they are buying only necessary things now. Mobile phones calls have reduced by 33%, SMS sending by 21% and fixed phone calls by 18%. Consumers link with luxury changes too. Only 14% of the people said they would continue to buy luxury brands, regardless of their economic status. Devotion to a brand is no longer a datum. 54% admit that the situation makes them buy brands that they haven’t bought before. Brand preferences remain, of course, but at a better price. 73% already state that they are concerned in usability and durability of the brand rather than in its status.

1 out of every 4 people is afraid of losing their jobs. 48% live in stress and uncertainty because of the economic crisis. What is the positive? The Greeks return to fundamental values in life. Now The Greeks are more concerned about their health, family, environment and society. They are less concerned about money, career, goods and brands.


Tags: CrisisGreeceFocus BariXenia KourtoglouInterview
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