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The moderator of the discussion Persa Zeri also said that the two major problems that led to this serious crisis in the media are the lack of entrepreneurial spirit and the model of state funding through advertisements of state enterprises.

"The media missed the most important news - that of the bankruptcy of Greece," said Mania Xenou from Reliant Communications in the beginning of her speech. Where is the problem and is there a serious political debate in Greece are the questions that seek answers according to Xenou, who added that the media are scaring us about the wrong things and are underestimating the important information. She noted that now Greece has the largest number of media per capita across the EU as it has 250 televisions, 500 newspapers, 650 magazines and 100 radio stations. Another typical feature for Greece is that the media have shareholders from other competitor media or companies. According Mania Xenou, although many well-known journalists have turned entirely to the Internet and have made their publications there, the way they present the information and the aesthetics are not different and they are unable to cope with the big news, while modern and clear thinking is necessary currently.

Finally, Xenia Kourtoglou from Focus Bari, announced some statistics and said that the newspapers need to comply with the requirements of their readers, which is not homogeneous. So, in her opinion, print media have their readers but their digital versions should adapt to new formats to be opened by iPad, Android and iPhone.

According to the data presented by Xenia, the number of newspapers readers is rising and they are currently 57% among the people aged 13 to 70 years, most of whom are men over 45 years old, who read at least one article in one edition daily. If we go back to 1990 we would notice that reading daily newspapers then has been a favourite habit of readers who have had journalists whose articles and comments they followed regularly. Five years later, private television stations began to broadcast and then the percentage of readers fell to 24% and the newspapers began to make offers to preserve them, and many new editions appeared too. The first free press editions appeared in 2000. Currently, the two free press editions in Attica - Metro and City Press, are being read more than the daily newspapers, noticed Kourtoglou.

The Sunday editions managed to keep their readers and have 40% of readers by offering rich packages of additional magazines and collectible movies or music CDs. The economic daily newspapers have a steady readership, which consists mostly of well-educated men aged over 35 years. The economic newspapers are going well as well as their online versions. An example of this is Naftemporiki, which has doubled its readers on the network for two years since it invested in the website and has a stable level of sales of its print edition, said Xenia Kourtoglou.

"We should have different solutions for the different types of readers," noted Kourtoglou, who added that the editions should comply with the demand, and the publishers should rely on their knowledge and experience to reproduce reliable information, on the brand name and the fact that they have ready structures. We need to have a responsible and reliable communication node to decrypt and arrange the chaotic information, said the representative of Focus Bari.