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Facebook for small business

12 July 2013 / 15:07:47  GRReporter
6566 reads

What can you do if your page has been penalized, deleted or banned? You will necessarily receive an e-mail from Facebook, notifying you of the reason for the penalty. The most common reason is related to its content or to reported violations. A link that will take you to a form for revision allows you to ask for reconsideration of the case. The form should be completed in English and experts recommend that it be legally sound to have more weight. I know that, probably, this is only a good wish for a small business but you should try to fill in the relevant entries in the electronic form as clearly as possible rather than emotionally.  

I will move on from the subject of penalties which no one likes, as they are unpleasant and often make your efforts pointless by telling you something very important: do not forget that your company's Facebook page is not actually yours. There are many rules to observe. I know that the majority of the people who have a small business and want to present it on Facebook by using the business pages as a substitute for their own website or blog do not have, in many cases, the time and ability to follow all rules and related changes. The safest way to avoid being punished is to provide your own content and not to try to use tricks that may bring to your page a large number of fans. Quantity does not always mean quality and you should not seek to have a large number of fans of your page who, once they have liked it, will no longer return to it. It is important for you to have fans who are interested in your products or services which means that you will mutually benefit. I am telling you this because it makes no sense to be tempted to compare the number of your fans with that of a competitor and try to catch up with the rival, albeit with illegal means. Focus on what you can offer. Do not overwhelm your fans with pictures, jokes and materials unrelated to your products. It is true that you can get a lot of likes or shares which will not be related to what you offer but to the specific picture, for example.

I have made, free of charge, several pages of small companies and I am surprised to see that they very successfully attract the attention of their current customers and have new ones without making much of a effort. Depending on their business, each of the companies updates its page only when it can offer something new and useful. Believe me that the biggest penalty on Facebook is for you to be ignored by your customers and fans because you are overwhelming them with useless information which they have already seen shared in several places.

Are you satisfied with your company's Facebook page?
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