All innovations in the message centre seem to be stolen from Android and the previous versions of Windows Mobile. The short message service of Apple iMessage now allows sending audio and video files, but it is very similar to WhatsApp, which has had this feature for a long time. Furthermore, Siri language assistant can now be activated with the command "Hey Siri". We were about to make a mistake and say "Google". The list can be extended.
But Cook is not Jobs. And apparently, he does not want to be. What is missing, however, is a sense of magic, a look into the future, which the company's customers could have up to now. However, we are awaiting the beginning of September, when Cook and company will have a "supplementary examination" and a second chance to fascinate us. Not to be fatalistic, but this may be their last chance, as competition in the sector is fiercer than ever due to the increasingly saturated market. Maybe it is time for the company from Cupertino to stop waving patents at courts and start offering them in the devices that come out from the factory.