Galery

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Bearing in mind the announced data and reports as well as the opinions of prominent analysts and experts in the media business we can clearly see that the future of print media is predetermined. For the moment, the online front is still looking for successful models to ensure the sustainable development of media companies. The fight for advertising involves entirely online companies which are successfully coping with it. Facebook has managed to reverse the decline in its shares, recording good financial results. The social media which are retaining an increasing number of people will definitely hinder media companies in attracting advertising. Media companies themselves are also present in social networks. It will be interesting to see if a symbiotic relationship between the news media and social media will develop and in what form.