Just like the bees, which fly from flower to flower and are the inspiration of the “Apivita” founders, the company has spread its wings over the world…outside Greece, the products of the company can be found in more than 2 000 stores in 16 countries. Some of the cities where the miraculous bee products are sold are New York, San Francisco, Los Angeles, London, Madrid, Stockholm, Brussels, Dubai, Hong Kong, Taipei, and Tokyo.

Of course, in order to build such a brand, a good advertising campaign was needed. The initial “push” was given by the image of Mari Sesille, which was created by the Spanish woman Carmen Garcia Bartolome and the packaging by Spiros Ornerakis. Since not too long ago, the image of the brand was entrusted to Red Design Consultants, who also made the logo for the Olympic Games in 2004.

“Apivita’s” products are following five directions – 1. The key ingredient in the Propoline products is the propolis but they also include honey and bee wax. In the apian ingredients, the creators of Propoline mix rosemary, soapworts, and marigold. 2. For Aromatherapy the company uses the strength of nature, essences and plant extracts and it is based on green tea. The use of green tea is an exclusive innovation by “Apivita,” which replaces 65% of water in a big range of products for body and facial care. 3. EXPRESS is a complete line of personal crèmes and masks, which use extracts from fruits and vegetables, which provide a complete nutritional “menu” for the face, bogy and hair. Those products are offered with modern packaging, which allows them to be mixed. This way people can try different crèmes and masks and make their own skin “diet.” 4. Apitherapy are the products, which are made out of honey, propolis, royal jelly, and bee pollen.

The rich Greek flora and the Mediterranean climate are the combination, which makes those plant extracts so beneficial. Some plant extracts, like the mastiha resin from Chios Island and the Cretan fraxinella can be found only in Greece and “Apivita” is the only company, which has mastered the way to take out quality extracts.

From grandpas homemade brandy to the natural product cures

“Korres” was founded in 1996 by Georgios Korres a little bit after he graduates specializing in pharmaceutics. It took ten years for the company to become a worldwide acknowledged brand with the quality of its products. Not long ago, “Korres” entered the Athens stock exchange. The natural cosmetic products of the company can be found in boutiques and shop-in-shops from Barcelona to Tokyo and from London to Melborne. The secret of success is that the products are made out of simple and natural ingredients and Mr. Korres keeps the prices within reach for everybody.

Ever since 1980, Georgios Korres has been working in the first homeopathic pharmacy in Athens, which is in Pangrati neighborhood, behind the Kalimarmaro Olympic Stadium. From 1992 he takes over the management of the pharmacy and in five years he created a lab for producing homeopathic mixtures based on the European prototype.

In few years Mr. Korres founds his own firm and his first product is a cough drop made out of honey and anise. This idea came to his mind from his grandfather Georgios Korres, who was living in Naxos Island and was making heated brandy, which had the unique quality to warm up and cure.