·          There are newspapers, which do not carry a print format but are entirely electronic – Chicago Tribune and Los Angeles Times.

·          Some of the Bulgarian media abroad shared its positive experience from the financial crisis – growing advertising income. This is based on a good market approach and optimized expenses.

·          Analog TV in Bulgaria needs to be digitalized on two stages – a realistic deadline is 2015. Even technology giants like the ones in the US and Japan are falling back.

·          Each one of the big and known TV stations like Kanal1, BTV, and Nova TV will have the right to have 8 digital programs, at the expense of 1 analog, which is being broadcasted right now. The logical questions are two and are more or less rhetorical with an answer “NO”:

1.     Will the TV station be able to produce material, which will fill up 8 TV channels?

2.     Will the national advertising market be able to “feed” so many programs?