Galery

3

2

1

Marketing and Advertising

There are no official statistics on online trading turnovers in Bulgaria but according to estimates of experts in the industry they exceeded 70 million euros last year and another 30 million euros have been spent for advertising. The market is expected only to grow in the coming years. Online advertising is becoming more popular because of Internet popularity and greater access. It is worth noting that CPM advertising (per 1000 impressions) is not efficient especially for e-commerce unless branding is required.

Well-developed web sites are trying to impose it but the mere fact that the CPC advertising price (per click) is increasing indirectly shows that it is difficult for them to bring clicks to their customers. The fact is that CPM advertising efficiency has dropped in recent years and it is also a fact that Bulgarian consumers more rarely click on ads compared with their counterparts from other countries.  

Social networks like facebook are the new field of marketing and advertising. Nearly 2 million Bulgarians are already part of the network and their number continues to grow. Experts say that facebook is far from its maximum still. Furthermore, social networks are a free channel for driving traffic. Organized games are paid option. The development of such a game for facebook costs between BGN 3 and 5 thousand. Bulgarian campaigns have managed to attract around 50,000 users. The question remains of the real benefit of such campaigns and whether they remain limited only to facebook as a tool for fun and winning prizes. The conclusion is that we should not rely only on one commercial channel.

The native online advertising market is also subject to the invasion and development of partner (affiliate) networks. The other underdeveloped tool is e-mail advertising.

The boom in e-commerce is to take place in Bulgaria and the Balkans. We will monitor the developments and will cover them in articles that explain in plain language this complex, but binding issues relating to business and technologies. Follow us, we have prepared many interesting readings.

We would be happy to let us know what would be of your interest and use!

Successful business!