Online shopping will facilitate clients by saving time and efforts and delivery of all products will be free. Already three supermarkets have their own websites, where they have uploaded a full list of products with their prices. Veropoulos put up its shelves online in 2001 and it is the first supermarket to step on the new online market. This first online supermarket is making the way for the rest.
Last year Carrefour opened an online supermarket and A-B offer the e-mail order service. Even though the first steps were done about ten years ago, the development of the online market was delayed, because the "online" Greek households were not as many as their European neighbors. It is calculated that the total income of online purchases in Greece is €1 billion, out of which only 3.2% comes from the food market.
"Greek consumers like to touch the products they are buying," said a representative of a big supermarket chain for Ta Nea newspaper. But nevertheless online purchases are for people who do not have time to go to the store or want to shop during hours when the supermarkets are closed. This is why there is an option to receive the order in the following 24 hours in your home, office or wherever you want.
The only condition, required by the supermarket chains, is a minimum order, which is €60 in A-B Vasilopulos and €75 in Carrefour and Veropoulos. Before delivery, which is usually free, the client is informed about the total amount of the order. The payment can be done with a credit card online or cash when the order is delivered.
Based on public opinion polls, online purchases will quickly increase during upcoming years and this is the reason why other supermarket chains are considering opening an online store. Numbers show that for two years online purchases have increased three times - in 2006 Focus Bari data shows that 185 000 order have been done online and in 2008 - 620 000.
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