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eBizMBA Rank shows that the websites of major American television broadcasters are among the most popular news websites. While the offline - online transition in printed editions is painful, prolonged and associated with the reconsideration of plenty of traditions and attitudes, it seems that television broadcasters do not encounter such difficulties. To them, Internet and Online TV means only a change in the transmission medium rather than competition between conceptually different media. Of course, they should adjust to the demands of digital news but the nature of its creation does not depend on whether the video will be viewed over the network of a cable operator, of an internet provider or on the company's website. To the contrary, we see that multimedia is coming on its own.

This model of news release attracts 70 million visitors per month to the website of CNN, where the reader can find a good homogeneous mixture of news, video and text. The website of FoxNews offers to its 50 million visitors a month the option of listening to the radio in addition to the news and the videos to them.