Summer sales, which this year will reach record levels, start tomorrow. Traders rip off prices by 70% for a “good day” to persuade customers to enter the store. Turnover fell between 40-50% for the last year although its downtrend lasted more than three years seriously bothering shopkeepers. “We hope to attract the few consumers left with record discounts,” says George Salahas, general director of a company offering household commodities and selling the products of the British Ηabitat.