Galery

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Since yesterday, the female part of the population on Earth seems to live in the rhythm of the world famous Η&M brand that is cooperating with famous fashion house Balmain this winter, bringing it off together.

Thousands of women lined up in front of shops of the world famous chain, waiting for hours to materialize their dream. There were also incidents such as hair pulling and trampling. Similar cases occurred in Greece too. In Istanbul, women trampled other women for a Balmain branded garment. In Greece that is under capital controls, women lined up in long queues, desperately wanting to add to their collections a dress of the famous fashion house, from something for less than a few euro to something more luxurious for 500 euro. It did not go without hair pulling either.

Queues in Thessaloniki

Queues in Athens

The famous brand shops opened twice. A big party in the shop on Ermou Street in the centre of Athens was organized on Tuesday for VIP guests such as singers, TV presenters and prominent Greek women, bloggers, and the clothes were offered to the public on Wednesday, when long lines formed, the photos of which have circulated the internet since yesterday.

There might have been no incidents on Wednesday, when all fashion fans waited patiently for their turn in the queues, but things were different on Tuesday.

According to the newspaper Espresso, during the party on Ermou Street, famous ladies had stripped even the mannequins in the window! All super expensive leather, suede and down suits, with gold buttons and pads, for 400-500 euro, products of the fashion house bearing the signature of Olivier Rousteing, disappeared from the shelves within two hours.

Singer Katy Garbi was among the Greek showbiz stars that were present, she liked and got a red dress, pulling it out of the hands of a young girl with the words: "Leave the dress, dear. It is for the podium."

Eleni Fouriera’s stylist also did everything possible to obtain a dress for the singer’s wardrobe. Stylish lady and photographer Marina Vernikou bought a green dress and they say that Roi Apostolopoulou, who manages the hotel chain Theoxenia Palace, bought up the shop.

However, yesterday when shops could be entered normally, their female customers accessed special VIP rooms when their turn came and in groups at that. They could stay in the VIP rooms only 10 minutes and each customer was allowed to buy only two items from each model.