Display advertising continues to develop rapidly, but this time on the Internet with an average development rate of 21.3%, placing it as the fastest growing form of on-line advertising in Europe. According to the annual report on online ad spending made by IAB Europe the data show that they have an increase of 15.3 percent for 2010, when the overall advertising market rose by only 5%. For the development of the display advertising contributed videos, mobile advertising and the social media.